About Matcha In

Matcha In is written from Japan, where good tea is not a luxury import — it is what's on the shelf at the neighborhood shop. That changes how you see the matcha sold overseas: some of it is excellent, some of it is honest but mislabeled, and some of it is expensive powder that would never be called "ceremonial" here.

This site exists to sort one from the other, in plain English, for people buying matcha and Japanese tea outside Japan.

How we review

• We taste what we recommend. Reviews are based on preparing the tea the way you would at home — whisked as usucha, in lattes, and in cold brew — not on marketing copy.
• Living in Japan is our reference point. We compare overseas offerings against what the same money buys from tea shops in Uji, Yame, and Nishio.
• We name the downsides. Every recommendation includes who it is notfor. No product is right for everyone.

Affiliate disclosure

Some links on this site are affiliate links: if you buy through them, we may earn a commission at no extra cost to you. This funds the tea we buy for testing. It never decides what we recommend — opinions, rankings, and criticisms are our own. See our fullaffiliate disclosure.

Get in touch

Questions about a specific brand, or a matcha you want us to test? Reach out — reader requests drive a lot of what we review next.